Your Ideal Future – Opportunities Through Ideas

Your Ideal Future

Visualize the future you want.

Imagine the possibilities!

Goals provide a positive direction.

Hope provides the initiative to achieve.

A positive attitude brings positive results.

When Opportunity Knocks

Do you need extra income?

Are you looking for a career change?

Do you have a hobby or interest that you love?

Our goals should inspire us to make our lives better.

Opportunity requires one to take action instead of just waiting for it to come.

A Business Without Boundaries

Earn income from the internet:

*low start-up costs

*flexible hours

*no time clock

*no commuting

An online business offers business opportunities for both the individual and the traditional, business owner.

It starts with becoming your own boss even while you still have your current job and income.

Extra income allows you to diversify your cash flow, provide a cash reserve and to save and invest.

Passive and residual income can be earned from a worldwide market in a very cost-effective way, 24 hours a day, 7 days a week, all year- round.

Turn your passion or interest into a financially rewarding, home-based business to break free from the uncertainty of financial security.

You might want to set up your own eBay store or sell products, services or information through your own website.

Then, there is Google AdSense, affiliate programs like ClickBank and Amazon as well as drop shipping, subscriptions and other advertising avenues for making money.

Direct your marketing efforts to:

*a targeted niche

*products or services with high demand

*low competition

*earning good profit margins

Opportunities will always come for those who seek them.

For the aspiring entrepreneur, it’s all about success and freedom.

Solo Build It! – Knowledge to Succeed

Solo Build It! a Montreal, Canada based, international provider, is one of the best in the world for its training, tools and support to build a low-cost, affordable, online business through their SBI! Action Guide.

Learn how to make money from home with an online business that adds value to life.

As an online entrepreneur it can give rid you of reliance on only one source of income and having to worry about how to make ends meet.

The desire to learn and the right niche sets you on the path to achieving your lifestyle goals.

Innovative Solutions

An open-minded entrepreneur looks for innovative solutions.

Innovation is about creating something new, making old things work better or doing things that have never been done before.

An edge in the market leads to bigger opportunities.

Their optimistic attitude says “I can do this”.

The Value of Time

Focus on the big picture and spend your time wisely!

You can’t get wasted time back!

Break the hold that “someday” has by actually making it happen.

The most important time for moving forward in any endeavor is “The Present Moment!”

Click on the link below in the Resource Box to see how you can start your own online business!

My name is Andrew Papas and I am an Internet Marketer and Self Publisher.

Affiliate Disclosure: I am an affiliate of Solo Build It! My goal is to bring together the best resources available and legitimate Online Business Opportunities that can work for you.

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How Can You Make Passive Income?

When people see the term “passive” income, they often think of earning money with no work. However, nothing can be further from the truth.

The fact is, it does require work to make passive income. However, the work you do is done once, and then you keep making money later on the work you did before. It’s different from service-based work where you must do the work each time to produce income. With passive income you create something today that keeps earning money later.

Examples of Passive Income

Some examples that you may be aware of are savings accounts, investments, and real estate. All of these enable you to spend money one time, or spend some money one time, and keep earning income into infinity.

But, you can also earn passive income online today. Some examples are information products, membership websites, eCourses, and eBook sales.

The Benefits

People who want to earn money from passive income understand how trading hours for dollars can be limiting. They want to put their time and money to use one time and keep earning from those efforts. It’s the way insurance sales people have made money for years. They earn a little commission from each person that buys and keeps paying for insurance. Then the more people they sell the insurance to, the bigger and bigger their monthly income becomes. It might take a lot of work to get there, but eventually through momentum it seems like everything becomes a lot easier.

The Two Types

If you would like to earn an income via passive income, there are several ways to do so online. However, mostly you can break it down to two different ways.

Promote Other People’s Products

This is one of the fastest ways to get started. Figure out who you want to sell to, know the audience well, and then find products and solutions for them to promote. There are even membership websites where you can promote to them so that you can earn a monthly residual income that grows.

Create Your Own Products

This is another way that you can get involved with making passive income online. At first, creating the product is a lot of work, but once you get a number of affiliates promoting the product, the income will grow exponentially, month after month and year after year.

The main question now is who your audience is, and which way you’ll go. Most people actually choose both methods. They sell other people’s products, and they create their own. Most people start with selling other people’s products, then eventually create their own after they get some experience with building a list and other marketing methods.

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Some Truths and Misconceptions About Internet Marketing

FINANCIAL FREEDOM! Those of us yearning to create a better life for ourselves strive to become financially free. There are several ways we can reach financially freedom; some involve luck and others involve dependence on others. However, there is a way that one can reach that plateau without relying on luck or direct help from others: TO BECOME YOUR OWN BOSS.

When you strive to become your own boss, you are taking your life into your own hands. Thus, there are several ways you can create a better life for yourself. The best way to start earning an income for yourself is ECOMMERCE. Why not? If you have a computer and internet access (where millions of people access daily), you have the initial tools to start earning online income. Once you create (or discover) a product or service you can market, you are on your way to financial freedom. Welcome to the world of INTERNET MARKETING.

For those who are familiar with internet marketing, you may find opportunities that tell you that you can “make money overnight” or they may tell you how easy it is to start earning $10k per month. Also, some of these opportunities will tell you that it’s “free” to start making money online. I want to discuss some of the misconceptions you may hear about Internet Marketing, and the truths about each of these misconceptions. Before I get into these misconceptions, I will illustrate an example of a misconception that I faced years ago when I was looking for a business opportunity.

The year was 1987, and I was a sophomore at Howard University in Washington, DC. At the time, my mother was paying some of my tuition. I received the rest from financial aid. I know it was hard on my mother to pay for my college education, so I wanted to find a way to help her with those expenses. After all, I ultimately wanted to be responsible for my own college education.

I am not able to remember where I saw the opportunity, but it was an ad that says MAKE MONEY BY STUFFING ENVELOPES. Of course at the time, the Internet was not available to the general public, so I had to send for the information via mail. About a week later, I received a letter in the mail. I started reading the letter, getting excited about the possibilities of making good money. I remembered some of the things that were mentioned in the letter:

First, it mentioned how easy it is to make money stuffing envelopes, and to get paid for it. Secondly, it would ask: HOW MANY ENVELOPES CAN YOU STUFF PER MONTH? 10? 50? 100? 300? Reading this, my excitement grew. “YES, I can stuff 300 envelopes or more.”

The next thing that the letter focused on is the amount of money you can make. I don’t exactly remember the amount, but the amount was in the ballpark of $2k to $5k per month.

The bottom line is… the letter focused on how much much you can make, which would get anyone excited about signing up. At the end of the letter, there was a price of about $24.95, which you would have to pay in order to start stuffing envelopes. I paid the fee, then sent off my order form. I was thinking to myself… not only will I be able to pay for my own college expenses, but I will be able to do some Christmas shopping during the holiday season.

When I got the report and I read it, my excitement suddenly turned to disappointment. After reading this report, I found out that I had to place ads in order to solicit others who want to stuff envelopes, then I would have to send interested parties the same letter I received previously, thus the term “Stuffing Envelopes”. In the report, it was suggested to place an ad in the National Inquirer. When I bought the National Inquirer, you wouldn’t believe how many STUFFING ENVELOPES ads I saw. There were HUNDREDS of ads. UGGHHH!!!!!

The stuffing envelope scheme was an example of a chain letter scam. Such tactics would be illegal in this day and age, but at that time, there were quite a few of these business scams. Deception is the name of the game with these opportunities. You convince whomever is reading your letter how much money they can make without discussing the details, put a price on it, and after the prospects pay, you reveal the truth about what is offered. Unfortunately, many business opportunities today use the same tactics. Many of them tell you what you want to hear as far as making a lot of money, and they tell you how easy it is to make that money. After you pay the fee, or opt in to receive emails, you get the truth about the opportunity. In my opinion, this deception is one of the reasons why many people who want to become Internet Marketers fail before they can get started. When a person who is striving to become his/her own boss comes across a business opportunity that deceives them, thus saying one thing, then after you pay or opt in, saying something else, that can be discouraging to say the least.

Below, I listed 6 misconceptions about internet marketing, followed by the truths that accompany these misconceptions.

MISCONCEPTION #1: YOU CAN MAKE MONEY OVERNIGHT

The Misconception: This is probably the number one misconception one hears about Internet Marketing. Believe it or not, there are business opportunities out there that claim that you can make money “overnight”. When they say this, they don’t mean that you can literally make money overnight, but you can make it quickly.

The Truth: There are several ways you can make money overnight: 1) winning the lottery, 2) winning big at the casinos, 3) winning by betting on sports, and 4) Obtaining money from an inheritance. As far as making money overnight in internet marketing; that is, if you’re starting from scratch, it just doesn’t happen. No one goes from rags to riches overnight with internet marketing. The truth is, making money as an Internet Marketer is a slow and methodical process. Even our most prominent Internet Marketers will tell you that it took months, perhaps years before they even made any serious cash.

MISCONCEPTION #2: YOU CANNOT MAKE MONEY ONLINE

The Misconception: Before the Internet was available to the public, there were a lot of pyramid schemes and business practices that would be illegal today. Just the same, many people believe that most of the business opportunities online are not legitimate, thus making money online is nothing more than a fantasy.

The Truth: There are legitimate business opportunities online that can provide a nice income for you. As with any business venture, whether it’s online or otherwise, there are procedures you must follow if you want to be successful. In other words, you must treat your online business as you would any mom-and-pop store; you will have to build it, meaning that you will have to work! With time, (and with a little investment), you can make a substantial online income for yourself.

MISCONCEPTION #3: FREE… FREE… EVERYTHING’S FREE!!!!

The Misconception: When it comes to Internet Marketing, the one word you will see with most business opportunities is the word FREE. Some of these opportunities will claim that they can help you make money online, and they can do it for free.

The Truth: You will not be able to make $10k per month with an opportunity you received absolutely free. Many of these business opportunities will tell you that you can make a substantial income without coming out of your pocket, but only after you “opt in” (which means you signed up to receive future emails from them), you will then receive emails in which they will “upsell” to persuade you to pay for an offer in order to make money with the opportunity. The fact is, no business opportunity will make money by giving you something 100% free. Think about it. If you could earn $10k a month without spending a dime of your money, then there would be more successful Internet Marketers in the business.

MISCONCEPTION #4: “YOU CAN MAKE $1000 IN JUST 7 DAYS”

The Misconception: You’ve probably seen opportunities that claim that you can make a certain amount of money within a certain amount of time. Personally, I have seen videos in which people claim that they made over $1000 in one week after starting the opportunity.

The Truth: It may be possible for a seasoned Internet Marketer, who already has already built a business relationship with a large number of people (i.e. a large list of email subscribers) to start a new business opportunity and rake in at least a thousand dollars in a week. It could be possible to make that amount of money if you pay a lot of $$$ for advertising. In general, no one, and I mean NO ONE who is inexperienced in internet marketing will be able to generate that amount of cash in their first 7 days of promoting the business. The fact to the matter is, many of these business opportunities tend to exaggerate the earnings to persuade you to sign up. Any legitimate business should be telling you more about the opportunity itself and less about the money you could make.

MISCONCEPTION #5: “IT IS SO SIMPLE, EVEN A TEN-YEAR OLD CAN DO IT”

The Misconception: When a business opportunity says a ten-year old can work the business, this is telling you that you don’t have to put in a lot of effort to make money.

The Truth: If this statement were true, there would be far more Internet Marketers out there making a substantial income online. If a business opportunity was that simple, you wouldn’t have to go to college for 4 years to work for a Bachelor’s Degree. All you would have to do is to promote this business to make money. The truth is, no business opportunity is “simple”. You still will have to devote a lot of time and effort (and/or money) to make it grow and to start earning income.

MISCONCEPTION #6: “YOUR WEBSITE WILL BE SEEN BY THOUSANDS”

The Misconception: There are systems out there that claim they can help you receive a lot of traffic to your website or affiliate link.

The Truth: This is another exaggeration to get you to opt in or buy into their system. What they don’t tell you is that in order to get thousands of views to your website, you will have to pay… and even when you pay, it’s not guaranteed that you will get that many views on your website. Also, the views that you may get could be from other Internet Marketers who are looking to promote their website or affiliate link. The only true way of increasing traffic to your website is to pay for advertising.

Many of these business opportunities and systems will exaggerate or deceive you with their offers in order to get you to pay or opt in to their program. As an Internet Marketer, you should be aware that nothing will come easy as far as building a $10k per month enterprise. As with any business opportunity, you will have to earn your way to success, by putting in the time and effort to make the business grow. Utilizing the right tools, you will be successful.

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What Are the Benefits of Shopping Online?

Introduction

Shopping online has become the thing of the future. The past couple of years have been the most developmental for shopping online. This was mainly due to covid-19 because of which shops were closed down. To continue their business, they switched to online shops. Most people prefer online shopping as they are given a bigger choice and selection. They also don’t have any constraints set on them like time or space. This gives the shoppers the right to make decisions without being hurried up to do so. They also do not have to drive long distances to reach a shop as online shopping can be done by sitting in the same place. It is more convenient than shopping in stores.

The benefits of shopping online:

It saves a great amount of time: It takes a while to shop. Additional to finding the right products, you will also have to stand in queues for billing counters or trials. So if you are in a time crunch, you will not have enough time for this. Online shopping solves this very problem for you by giving you the opportunity to stop any time you want and come back. You also have no queues to wait in.
Making comparisons: When you go to a shop, you will see a limited selection of products. You will not have time to check out the product entirely and will not be able to compare it with other clothes. Online shopping allows you to make comparisons between different products and different websites and choose the ones that are best suited for you.
Availability: another problem you might face is the duration the shop is open. If you are free only during a particular period of time and the shop is closed, you will not be able to purchase the product. As opposed to this, online shops are open every day and all throughout the day. So the closing of the shops will not be a problem you will face.
Great discounts and prices: shopping in an actual store is more expensive. This is because the shop will not offer you discounts and such. However, online shops are in a position to give you discounts as they do not have to pay for real estate. They also do not have to pay for additional labor and staff members there. This will prove to be beneficial for you as the shops will give out discounts in place to attract the customers.
Tracking: you can trust online shops because they offer to track the product you have ordered.

The rise in online shopping:

Overall the digital world has seen a great increase due to covid-19. It has accelerated the growth of the digital world. Since we were all confined to the four walls of our house, we had no place to turn to. The online market drew us all in and helped us continue spending on products we found. Many companies took on this opportunity and as a result, made a great profit out of it. Even as the shops are reopening in real-time, we are still seeing an increase in online shopping.

Conclusion:

Once you get used to online shopping, it is difficult to go back to our old ways. We are used to the convenience that it has to offer that we expect nothing else. The online marketplace has seen an increase in the present world. People are able to shop online and buyers are able to sell online. This is convenient for both parties since they get the best out of what they offer and what they purchase. Online shopping is a thing of the present and future. It seems a very promising future and if you are considering switching to having an online shop, it is a great idea and you should definitely go for it!

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6 Features of a Good 4K Portable Monitor

If you want to purchase a good portable monitor, you may have your own reasons to go for it instead of regular monitors. The thing is that these monitors have a lot of features that set them apart from regular bulky monitors. With the passage of time, we want more screen space to work with. Many people use these monitors for work; others need them for gaming purposes. In this article, we are going to take a look at some of the most common features of 4K portable monitors. Read on to find out more.

The Best Features to Look for

Just like any other device that you can purchase, different types of portable monitors come with different features. However, there are some features that you must look for if you want to purchase the best portable monitor to meet your needs. Let’s talk about 6 of those prominent features.

1. Size

First of all, size should be the number one consideration when it comes to purchasing portable monitors. Although many of them are larger than regular laptop screens, it is important to keep in mind the purpose you are purchasing them for.

If you go for smaller units, they will be more portable. But if you need a monitor to edit your 4K videos and photos, we suggest that you go for a bigger screen.

2. Weight

Another important consideration is the weight of these monitors. If you need a 4K monitor to carry with you from one place to another, we suggest that you consider the weight of the device you are going to purchase. The reason is that these devices are lighter and easier to carry around.

3. Screen Quality

The quality of the screen is another important factor to consider. If you just need a monitor to watch Netflix, you may not need a 4K monitor. On the other hand, you must go for a 4K portable screen if you need to sift through tons of lines of code or you need to edit a lot of 4K photos on a daily basis. In this case, we suggest that you invest in a high-resolution IPS monitor.

4. Orientation Control

In any 4K portable monitor, orientation control is an important feature to look for. This is even more important if you need a monitor in order to edit photos or perform the coding. If you turn the monitor from portrait to landscape mode, it will be easier for you to make the entire photo visible.

Apart from this, the portrait mode will make it easier for you to scan several blocks of code without any problem. Apart from this, chances are that your desktop monitor may not have this feature. Therefore, it is a great idea to invest in a good 4K portable monitor.

5. Connectivity

Another important feature to look for is connectivity. After all, your monitor may not be useful enough if you cannot connect it to your devices. Although it is a great idea to have DisplayPort or HDMI support, make sure that the money to you are going to purchase features are usb-c connection.

This new technology allows you to to transfer a lot of data between your devices. So make sure your monitor has this feature.

6. Touchscreen Input

It is great to have the touch screen feature in your portable 4K monitor, if especially if you want to use the device to do your creative work. If you combine it with whiteboarding software, you can turn it into a multipurpose device to create modify and present content.

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10 Creative Strategies For Promoting Your Website

Do you have a website or blog you publish content to every day but still not able to get enough visitors?

Have you just created your very first blog and are keen to try out all the ways to promote it?

This article presents 10 smartest and most effective strategies you can use to promote your blog and instantly attract visitors who are genuinely interested in your niche.

1. Stop Tweaking / Modifying Your Blog

Are you spending too much time tweaking your blog to give it the right feel? Let me tell you, the overall design does not matter to your audience as much as your content does. Instead of tweaking your blog every now and then, focus on creating content that is fresh, engaging and informative for your readers and make them come back for more.

2. Creating Pillar Content

Producing quality content is one of the biggest challenges for bloggers because creating high-quality content on a regular basis isn’t easy. Good content makes a powerful impact on your audience, which is why it is important that you take the time to create the high-quality pillar content that can solidify your blog’s reputation. Pillar content refers to a series of posts that represents your blog’s best content. It includes all the great posts that you will refer new visitors to for their usefulness.

Great content serves as a go-to source for good and informative message for your audience within your particular industry. Pillar posts provide major support to your blog and are considered a very important component or staple of your blog. When you start promoting your blog, pillar content will serve as your bait to attract more traffic.

Once you have set up your blog, the very first strategy you should implement is to create relevant posts and populate your blog with some really new, yet interactive information.

3. Don’t Focus On Monetizing Your Blog Too Much

Many new bloggers create blogs to earn money. Although there is no harm in earning money, putting too many banner ads on your blog can become too distracting for your audience. If there are too many, they can make your blog look really ugly and they can actually take your visitors away from your blog. Do you still think this could be a great way to promote your blog? I bet you don’t. In fact, you should focus on building your email list and a targeted pixel list. Both of them will help you get what you’re desperately looking for, more visitors and more money by re-targeting your visitors through paid ads.

4. Research Your Niche and Find Out Who and What Matters

A very important step you should take before starting your blog is to thoroughly research your niche. You should need to spend know all the ins and outs of your niche and know who matters, for instance, who are the influencers, big players and small players contributing to the niche in their own capacities. You should make a list of all the competing sites, channels, podcasts, influencers, communities and groups that are working within your particular niche. It’s very easy with SE Ranking competitor research.

By doing so, you will have a major reference file of all your competitors within your niche. You will be able to see what they are doing and talking about and also all the items they are putting for sale and products that are popular among your audience.

5. Reach Out To Your Audience

Once you have your blog nicely set up and great content to pull your audience in, start promoting your blog. Take out the detailed list of all the influencers, big players and small players you’re made prior to starting your blog. Keep a close eye on the small players, because you need them for blog promotion. You can start by offering them testimonials, case studies or even a blog post they would be interested in publishing. It is important for you to start a one-on-one relationship with the big and small players. By contribute on other people’s’ sites through commenting and sharing their work on your blog, they will start to recognize you and connect with you.

6. Become An Expert In Your Niche

Whether your niche is SEO, Digital Marketing, Content Marketing or any other, you should not only attain extensive knowledge about your niche but also present it in an interactive and engaging way through your blog. Your future audience is waiting to read content that addresses them and their needs. It is the power of your writing and expert analysis that will help you attract your audience.

7. Post Comments

Commenting on blog posts and participating in various forums and social groups is often seen as a way to get backlinks. But if it’s done right, no such issue will arise. Always post comments on blog posts only when you have something meaningful and informative to add. Make sure to use your own name to do it, and not your brand. Participate in niche groups and influential communities on social media. Present yourself as an authority in your niche and genuinely help people. Don’t just drop links.

8. Create An Interactive Conversation Flow And Acknowledge Your Readers

When creating content, make sure it is engaging enough to get the audience talking. Your posts should pose questions from your audience and encourage them to respond or share their own similar experiences. Your audience can talk to you via blog comments or email, make sure to acknowledge them and reply to them. This will encourage facilitate interaction.

9. Monetize Your Site

When it comes to earning money from your blog, take a proactive approach, because it can bring organic traffic. When you offer a product or service on your site you can attract your target audience. By creating a profit funnel, you cannot only generate more leads but also generate a lot of revenue in the next few months.

10. Use Paid or Sponsored Media

Utilizing paid or sponsored media is a viable option and an effective strategy for blog promotion. It includes blog promotion through Facebook ads, Google ads, promoted tweets, YouTube pre-roll ads, and much more. These social networks can bring an incredible amount of traffic, as well as, hundreds of leads to your site.

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Brand Building With Quality Content

Content is the most crucial element for a brand. It is a way to reach your target audience, drive traffic to your website, engage the visitor, increase conversion rates, enhance brand awareness and increase revenue.

Now, with the vast amount of content available on the internet, creating any content will not help you reach your goals. Your content needs to stand apart from the rest so that it attracts the attention of the potential customer. Therefore few qualities are a must in the content to aid your business growth and establish your brand in the market. Here are some attributes that are listed by companies providing content writing services.

Relevant

The content has to keep the target audience in mind. A well written and quality content that does not fulfill the needs and expectations of the users is not useful to them and cannot deliver results. Only the content that is valuable to the customer can influence his purchase decision.

High Quality

The content that provides information that is authentic, well researched, well written, interactive and well presented can engage the audience. The content also needs to be reliable and give value to the user. An exciting and engaging content not only encourages the visitor to stay longer on the website but also compels him to return. It is aligned with the objectives of the business.

Search Engine Optimized

Content that people are not able to find easily is practically of no use. Better optimized content increases the value of the content. It ranks higher in search engines and is therefore highly discoverable. All kind of content can be optimized by choosing the relevant topics and the right keywords. Optimized Content is readily available and consistent on various platforms and devices.

Marketing

Strategic marketing efforts are required to make people familiar with the brand. The platforms on which the content should be promoted and the budget required should be taken into account. The content that is highly shareable and linkeable encourages the audience to interact with it and share it with others. It moves fast on social media channels providing the required push to your brand building exercise.

Create a Niche

It is not only the information and usefulness of the content that makes it valuable. The type of audience also defines the brand. The content that can create an identity with the users sells well in the market even if the actual product doesn’t reflect those values. For example – Apple can build a ‘creative and unique’ image in the minds of the users and is in high demand among that category of customers.

Analyze Results

Compare the content with your competitors and analyze the performance. Evaluate where the content fell short and is not able to achieve the desired result. Evaluate the performance regularly and work on new improved strategies accordingly.

Conclusion

Showcase your content in different ways. Regularly create new blogs, articles, images, and videos etc. That talk about your products/services in an interesting and creative ways. Interact with the potential clients through queries, mails and feedback and keep the discussions about the brand alive. This enables to build trust and establish a name among potential customers. If you are struggling with developing quality content, then you must hire a content writing agency who can cater all your needs of unique and fresh material which will help in brand building.

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6 Effective Ways To Shoot Up Your Website’s Success

Ever felt that your website is not getting enough amount of traffic? Or you have visitors but they are not actually turning into paying customers. It is because you have only made an upright website but haven’t worked enough on the UX and UI elements for making the visitors turned to buyers.

Experts in the web development realm have been consistently providing great conversion tips to assure website’s success for the companies and here we are discussing the same for PHP websites. Well, there are innumerable ways you can boost the performance of your website but need to bring to play only those techniques that will deliver results in the shortest time.

Read on to know few of them which is appropriate and simple for every website irrespective of what it deals in or what type of visitors it targets.

Improvement in the Site’s design along with Navigation

While website development is not only about appearance, good looking sites do attract visitors in the first instance. So, you need to work on its overall appearance by putting great background graphics, motion UI elements, vivid colors. Further to provide smooth navigation use clear menus, minimise scroll down options and reduce distractions through too many links.

Place up-to-date and engaging content

The notion that “content is the king’ applies for all websites of all sizes, scales, and businesses. It is one of the biggest critical factors playing its part in search engine optimisation. Thus, you need to put precise, relevant and updated content that is well convincing for the visitors to avail your services.

Put enticing headings and clear CALL-TO-ACTIONS

To keep every single page attractive to the visitors, put alluring headlines and headings for the content and keep prominent Call-to-Actions to push visitors to the main page or checkout phase.

Create Buyers Personas to target the right audience

Figure out who are your targeted customers are and what type of information might interest them. Placing such type of content that pique their interests will help them relate to you and your site.

Go for A/B testing

To ascertain a good rate of conversion in your site, it’s about testing! A/B testing is one of the effective testing ways to enhance conversions of a web page. It splits up the audience into two equal parts and redirects them to two alternate versions of a page. The page getting maximum sales will help you know which version is apt for your site.

Use responsive or mobile-friendly design

According to the latest studies on the market scenario, a hefty percentage of population use only their phones to access websites either to seek information or any service. To go with this radical change and prevent your website from being lagged back, make sure your website responds to phones of different screen sizes and resolutions and works seamlessly in the mobile user interface.

Nonetheless, if you want your website to be swamped with a great number of visitors every day, you need to work on its design as well as performance. These tips focus on both. So, to every website owner out there who are trying to good business with their websites, make sure its core aspects are optimised and tweaked in to serve only and only the interests of the targeted audience.

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5 Easy Ways to Promote Your Business Online

ONE ~ Connect through Groups & Communities

First things first, you need to connect with online groups that are similar to your business. This allows you to see what your competitors are doing and what is working with customers looking for the services/products you provide. Though this is a vital step in your online business promotion, try not to push your business through these groups. You can include a link to your business’s website or blog at the end of your posts, but your primary goal is to connect not market.

TWO ~ Using Listing Services

Next, you need to make it easy for customers to find your business. Registering through listing services makes it easy for customers to find you using the search methods they are already familiar with. The three most notable choices are Bing, Yahoo! Local, and Google Places. Most businesses use these sites as they are popular across many users.

THREE ~ Optimizing the Search for Your Business

Along with getting your business name up where people are searching, you’ll need to optimize the way you word information. This optimization improves the likelihood that your business will pop up when that information is searched. This is called SEO and stands for Search Engine Optimization. There are many “how to” guides out there for more information on how to refine your SEO.

FOUR ~ Create a Blog and/or Website

A blog is a wonderful tool for customers to connect with your business and learn what it’s all about. This encourages them to stay with you over competitors as you can connect on a deeper level with your followers. Another amazing link a blog provides is allowing your customers to become email subscribers. This keeps your customers connected to your business and all the services/products you have to offer them.

FIVE ~ Social Media & Multimedia

Social media and multimedia are to a blog what SEO is to listing services. To get blog traffic, you need to post your content to social media sites so your customers can find you. Another benefit of the connections you generate through your online groups and communities is knowing what gets the most attention. Multimedia includes the use of videos to market your business. Online video marketing is actually one of the best ways to reach people as it requires very little work on their part to view. Video marketing is also a fun and simple way to reach your customers. Social media and multimedia are very important as many people are constantly connected to their social feeds.

Though it seems hectic, it is not impossible or as difficult as it appears to promote your business online. You just need to know where to start when aiming to develop your business online. If you use these easy methods, you are sure to reach the masses and increase your business. So, show the world the wonderful services your business has to offer. Bring your business to the people and the people will come to you!

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Learning the Art of Digital Marketing From Your Competitors

An all-encompassing content marketing strategy, white hat organic SEO practices, consistent link building efforts and solid social media marketing, well, this sure makes for a killer digital marketing strategy.

But hey, too much of it all, and you’re only doing what the rest of the world is doing. Today, let’s try and look through the things a little differently.

Let’s deal with a few questions first.

Do you remember when exactly was the last time you ran a competitive analysis? Don’t mind me asking it, but have you ever done it at all? If your answer is a big, naive no, then perhaps you don’t have any idea how your digital marketing strategy stands compared to your competitors.

Let me tell you a secret, peeping over your competitors can be an unexpectedly wonderful can massively help you find your own shortcomings and in the process, help you get better at the game. I’m sure you’ve heard this saying countless times before – keep your friends close, and your enemies, even closer. And in the realm of online marketing, this is one quote you need to live by.

See, every business that exists on this planet has at least a competitor who’s aiming for the bigger portion of the pie. So doesn’t it make sense to know how your competitors are sailing more smoothly than you when both of you are dealing in the same products or services. If you look at it closely, it’s quite a creative way to get a better understanding of your target audience. Once you’re familiar with the tactics, you can formulate some really killer strategies.

So here are some of the things your business competitors can teach you about digital marketing.

Target audience and traffic: I’m sure that you think that you have a fair idea of who your customers are and where they come from. But a simple analysis can determine whether any of your competitors is attracting more traffic than you or not. It they actually are, it would be a wise idea to go for the strategies they’re going for.

Content that matters: It’s a misconception that anything that’s original, it sells. Within an industry, there is only a limited type of content that gets shared. It could be anything – blog posts or weekly quizzes and surveys or Q&As. Perhaps your competitors know it better than you do.

You also get to know what doesn’t work: The best way to progress is actually to learn through others’ mistakes, don’t you think? Your competitors can also go wrong. So it’s a good idea to constantly monitor their marketing campaigns and learn what catches the eye and what just doesn’t work with the masses.

The key here is to learn from those who are better at this game. And once you’ve figured out the key players, you make their good moves better and avoid their failures.

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